Strategy
Funnel
The sequence of steps from ad impression to final purchase — awareness, consideration, decision. Each step loses some customers; the funnel is what remains.
A funnel is the sequence of steps a customer goes through from first seeing your ad to completing a purchase — and often beyond, to repeat purchase and referral. Each step loses some portion of the audience, so the shape of the funnel narrows at each stage.
A typical dropshipping funnel looks like: 100,000 impressions → 2,000 clicks (2% CTR) → 1,700 PDP views (15% drop on click-to-PDP) → 150 ATCs (8.8% of PDP) → 45 checkouts (30% of ATC) → 32 purchases (71% of checkout).
Funnel analysis identifies where the leaks are. A store with 2% CVR and 5% ATC-to-purchase has a checkout problem; one with 1% CTR and 3% ATC has an ad-creative problem; one with 2% CTR and 0.5% click-to-PDP has a site-speed problem.
Articles mentioning Funnel
- Creator Seeding at Scale: How 7-Figure Stores Send 100 Samples a MonthThe creator-seeding system that turns $15 samples into millions in UGC and sales — including exact outreach scripts, tracking templates, and the sorting criteria that doubles…
- The 7 Metrics That Separate $10K Stores from $100K StoresRevenue is a vanity number. Seven other KPIs predict whether you scale or stall — and most dropshippers never track a single one of them.
- Email & SMS Flows That Recover 30% of Lost SalesThe seven Klaviyo flows every dropshipping store should run, with exact timing, real open rates, and the copy patterns that outperform templates by 3x.
- Testing 3–5 Products Before Your First WinnerMost operators find their first winner on product test 3, 4, or 5 — not on the first try. Quitting after 1 or 2 tests is the math-guaranteed way to never find one.
- The Subscription Lever: Why $70K MRR Beats $100K in One-OffsIf your winning product doesn't have a subscription, it's a time bomb. Here's the exact model operators are using to turn one-time dropshipping wins into compounding monthly…