Ads & Traffic

Retargeting

Ads shown to people who already engaged with your store — visited the PDP, added to cart, or started checkout. Cheap to run, high conversion rate.

Retargeting is showing ads to people who've already engaged with your store — visited a product page, added to cart, or started checkout but didn't buy. Because these users are pre-qualified by intent, retargeting ads typically run at 3-5x better ROAS than cold-traffic prospecting.

A typical retargeting structure:

Retargeting isn't a scaling channel — you can't retarget more people than have visited. It's a conversion multiplier on whatever top-of-funnel you're running.

Articles mentioning Retargeting
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