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Triple Whale

An analytics platform built for DTC ecommerce. Consolidates Shopify, ad-platform, and email data into a single dashboard with blended ROAS, CAC, and LTV.

Triple Whale is an analytics and attribution platform built specifically for DTC ecommerce. It consolidates data from Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, and other sources into unified dashboards — with native support for blended ROAS, MER, CAC, LTV, and cohort analysis.

Why it's become a category standard: Shopify's native analytics are surface-level; ad platforms each report their own ROAS that overlaps with others; spreadsheets fall behind within weeks of scaling. Triple Whale (and competitors like North Beam, Polar Analytics, and Lifesight) solve the attribution-and-reporting problem at the layer between the tools and the decision.

Pricing scales with revenue, typically $100-$500/month for stores under $500K/year and more at serious scale.

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