Email & Retention
Abandoned Cart
The email/SMS flow triggered when someone adds to cart but doesn't complete checkout. Typically recovers 5-15% of abandoned revenue — the single highest-ROI flow.
The abandoned cart flow is triggered when a visitor adds a product to their cart but leaves the site without checking out. A standard 3-email sequence (sent at 1 hour, 24 hours, and 72 hours after abandonment) typically recovers 5-15% of abandoned cart revenue — making it the single highest-ROI flow in any ecommerce store.
The structure that works: first email is a simple "you forgot something" reminder; second is an objection-handler (shipping, returns, reviews); third is a soft incentive (10-15% code, or free shipping). Going straight to discount on email one trains customers to abandon for the coupon.
SMS abandoned cart (sent 30-45 minutes after ATC) adds another 3-8% recovery on top of email, with 90%+ open rates within the first hour.
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