Email & Retention

Browse Abandonment

A flow triggered when someone views a PDP but doesn't add to cart. Lower recovery than abandoned cart but wider funnel — catches people before commitment.

The browse abandonment flow is triggered when a visitor views a product detail page but doesn't add to cart — one step earlier in the funnel than abandoned cart. Because intent is lower, recovery rates are lower too (typically 1-3% of triggers produce a sale), but the volume is much higher, so absolute revenue is often meaningful.

Browse abandonment works best as a 1-2 email sequence (any more feels intrusive for the intent level), with content that's educational or social-proof heavy rather than discount-led. The right message is "here's why this solves your problem," not "here's 15% off a product you didn't commit to."

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Related terms in Email & Retention
Abandoned Cart
The email/SMS flow triggered when someone adds to cart but doesn't complete checkout. Typically recovers 5-15% of abandoned revenue — the single highest-ROI flow.
Back in Stock
An automated notification sent to customers who requested alerts on a sold-out product when inventory returns. Near-guaranteed opens, high conversion.
Campaign
A one-time email or SMS blast sent to a segment on a specific date. The counterpart to a flow: deliberate, calendar-driven broadcasts rather than triggered automations.
Deliverability
The percentage of your emails that actually land in the inbox (not spam or promotions tab). Protected by list hygiene, sender authentication, and low complaint rates.
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