Metrics & KPIs
ATC
Add to Cart — the tracked event when a visitor adds an item to their cart. ATC-to-purchase ratio is a powerful diagnostic of checkout friction.
ATC (Add to Cart) is the pixel event that fires when someone adds a product to their cart. The ATC-to-purchase ratio is one of the most actionable checkout diagnostics: a healthy store sees 30-50% of ATCs convert to orders. Below 25% and you have a checkout problem — usually unexpected shipping costs, a required account creation, or a payment method missing.
ATC is also a powerful mid-funnel optimization event on Meta when you don't yet have enough Purchase data. Optimizing for ATC trains the algorithm on higher-intent users than Clicks or ViewContent, without requiring the volume that Purchase optimization needs.
Articles mentioning ATC
- Email & SMS Flows That Recover 30% of Lost SalesThe seven Klaviyo flows every dropshipping store should run, with exact timing, real open rates, and the copy patterns that outperform templates by 3x.
- How to Start Dropshipping in 2026: Idea to First Ad in 5 DaysThe fast-cycle framework top operators use to go from zero to their first ad test in under a week. Product research in hours, PDP in two days, ads in two days, test in five.
- The $100K/Month Product Page: Anatomy of a WinnerIndustry average conversion is 2%. Top operators hit 6-9%. The gap is the product page — here's every element the best ones share.
- From $10K to $100K/Month in 30 DaysThe slow-scaling advice is for people who don't have a winner yet. Once you do, the real move is to pump ad spend, flood creatives, add subscriptions, and scale weekly — not…