Metrics & KPIs

DPV

Detail Page View — a tracked event on Meta / TikTok / Google that fires when someone lands on your product page. Used to measure ad quality further down the funnel than a click.

DPV is the pixel event that fires when someone lands on a product detail page (the PDP). It sits between Click and Add-to-Cart in the funnel, and it's one of the most underused metrics in dropshipping.

Why it matters: a click is worthless if the person bounces before the page loads. DPV measures who actually arrived and engaged. If your CTR is 2% but your click-to-DPV rate is only 50%, you have a site-speed or redirect problem that's silently wasting half your ad budget.

On Meta, DPV (ViewContent in the pixel) is also a great mid-funnel optimization event when your Purchase volume is too low to train the algorithm. Running campaigns optimized for ViewContent until you have 50+ purchases/week is a classic scaling sequence.

Related terms in Metrics & KPIs
AOV
Average Order Value — the average dollar amount a customer spends per transaction. Total revenue divided by number of orders.
AOV Lift
The increase in Average Order Value produced by a specific tactic — bundles, upsells, order bumps, quantity discounts. Every dollar of AOV lift compounds against ad spend.
ATC
Add to Cart — the tracked event when a visitor adds an item to their cart. ATC-to-purchase ratio is a powerful diagnostic of checkout friction.
Attach Rate
The percentage of orders that include a secondary item — typically an upsell, bundle, or order bump. Every 10% of attach rate is ~4-6% of AOV lift.
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