Metrics & KPIs

AOV Lift

The increase in Average Order Value produced by a specific tactic — bundles, upsells, order bumps, quantity discounts. Every dollar of AOV lift compounds against ad spend.

AOV lift is the measurable increase in Average Order Value produced by a specific tactic: an order bump on checkout, a bundle on the PDP, a post-purchase upsell, a "buy 2 get 10% off" quantity discount. AOV lift is one of the highest-leverage things an operator can engineer, because every dollar of AOV lift increases contribution margin without any change in CAC.

Typical AOV lifts from common tactics:

Articles mentioning AOV Lift
Related terms in Metrics & KPIs
AOV
Average Order Value — the average dollar amount a customer spends per transaction. Total revenue divided by number of orders.
ATC
Add to Cart — the tracked event when a visitor adds an item to their cart. ATC-to-purchase ratio is a powerful diagnostic of checkout friction.
Attach Rate
The percentage of orders that include a secondary item — typically an upsell, bundle, or order bump. Every 10% of attach rate is ~4-6% of AOV lift.
Blended ROAS
Total store revenue divided by total ad spend across every channel. The honest number — unlike platform-reported ROAS, which double-counts.
Explore More
Browse the full dictionary or dive into operator playbooks.
All 140+ Terms