Email & Retention
Flow
An automated email or SMS sequence triggered by customer behavior (abandoned cart, post-purchase, back in stock). The passive, compounding engine of retention.
A flow is an automated email or SMS sequence triggered by a specific customer behavior: adding to cart and leaving, making a purchase, browsing a category without buying, going 60 days without a second purchase. Unlike campaigns (which are blasted to a segment on a specific day), flows run continuously in the background.
The core flow suite every ecommerce store should have:
- Welcome: Triggered on email signup.
- Abandoned cart: Triggered on ATC without purchase.
- Browse abandonment: Triggered on PDP view without ATC.
- Post-purchase: Triggered after order confirmation.
- Win-back: Triggered after 60-90 days of inactivity.
Flows typically account for 15-30% of total email revenue and 4-10% of total store revenue — entirely passive, compounding month over month.
Articles mentioning Flow
- Black Friday & Q4: 40% of Your Annual RevenueThe 90-day prep, BFCM-week execution, and post-holiday retention plan that turn a regular-sized dropshipping store into a Q4 juggernaut.
- Your First Winner: The 30-Day Double-DownYou finally have a profitable ad. Don't celebrate — move. Here's the 30-day execution plan to turn your first $10K month into your first $100K month before the window closes.
- The 7 Metrics That Separate $10K Stores from $100K StoresRevenue is a vanity number. Seven other KPIs predict whether you scale or stall — and most dropshippers never track a single one of them.
- Dropshipping vs. Real Business: Why 90% Fail in 2026More ads make a better business — plus four systems that 90% of beginners skip, and what a store targeting $100K+ actually looks like.
- Email & SMS Flows That Recover 30% of Lost SalesThe seven Klaviyo flows every dropshipping store should run, with exact timing, real open rates, and the copy patterns that outperform templates by 3x.
- From $10K to $100K/Month in 30 DaysThe slow-scaling advice is for people who don't have a winner yet. Once you do, the real move is to pump ad spend, flood creatives, add subscriptions, and scale weekly — not…
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