Email & Retention
Post-Purchase
The email/SMS flow triggered after a customer places their first order. Sets expectations, educates on the product, and seeds the second purchase.
The post-purchase flow is triggered after a customer places their first order. It's the highest-leverage flow after abandoned cart, because the customer is maximally engaged and you're building the relationship that becomes LTV.
The right structure:
- Immediately: Order confirmation (already sent automatically).
- Day 1-2: Shipping update + "while you wait" education content.
- Day 5-7: Product-usage tips and protips.
- Day 10-14: Review request (after estimated delivery).
- Day 21-30: Second-purchase nudge with a complementary product.
Stores that run a full post-purchase flow typically see 20-30% higher repeat purchase rates than those that only send the transactional order confirmation.
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