Email & Retention
Segment
A subset of your email list defined by behavior or properties ("bought in last 30 days," "never purchased," "clicked last campaign"). Segmentation is where email revenue compounds.
A segment is a subset of an email list defined by behavior, properties, or a combination: "bought in the last 30 days," "subscribed but never purchased," "clicked last 3 campaigns," "spent $200+ lifetime."
Segmentation is where email revenue compounds. Blasting every campaign to every subscriber produces declining open rates, rising unsubscribes, and poor deliverability within a quarter. Segmenting — sending the right message to the right subset at the right frequency — preserves deliverability, raises relevance, and often 2-3x revenue per campaign.
The two segments every store should have dialed in: engaged (opened or clicked in last 30-60 days, send everything) and unengaged (no activity in 90+ days, send sparingly or sunset).
Articles mentioning Segment
- Email & SMS Flows That Recover 30% of Lost SalesThe seven Klaviyo flows every dropshipping store should run, with exact timing, real open rates, and the copy patterns that outperform templates by 3x.
- Email Subject Lines That Print MoneyThe 8 subject-line formulas behind the highest-revenue email campaigns in 2026 — with real examples, open-rate benchmarks, and the mistakes that tank your deliverability.