Email & Retention
Welcome Series
The email/SMS flow triggered when someone joins your list. The most-read emails you'll ever send — open rates of 40-60% — so the brand story goes here.
The welcome series is the flow triggered when someone subscribes to your email list. It's typically 3-5 emails over 7-10 days, and it produces the highest open rates of any flow (40-60%) because engagement peaks immediately after subscription.
Standard structure:
- Email 1 (immediate): Deliver the opt-in incentive. Quick intro. One clear CTA.
- Email 2 (day 2): Brand story — why you exist. Build connection, not pitch.
- Email 3 (day 4): Social proof — reviews, press, UGC.
- Email 4 (day 7): Objection handling — shipping, returns, quality, FAQ.
- Email 5 (day 10): Final incentive nudge if still non-buyer.
Articles mentioning Welcome Series
- Black Friday & Q4: 40% of Your Annual RevenueThe 90-day prep, BFCM-week execution, and post-holiday retention plan that turn a regular-sized dropshipping store into a Q4 juggernaut.
- Email Subject Lines That Print MoneyThe 8 subject-line formulas behind the highest-revenue email campaigns in 2026 — with real examples, open-rate benchmarks, and the mistakes that tank your deliverability.