Email & Retention
Win-Back
A flow triggered when a past customer has been inactive for a defined period (usually 60-120 days). The last attempt before a subscriber is sunset.
A win-back flow is triggered when a past customer has been inactive for a defined period — no purchases, no opens, no clicks — typically 60-120 days. The goal is to reactivate them with a strong incentive or a compelling new reason to engage before giving up on the relationship entirely.
A standard win-back is a 2-3 email sequence: a "we miss you" soft opener, an escalated offer in the middle, and a final "last chance" message. If all three go unopened, the subscriber is typically moved to a sunset segment and excluded from further sends to protect list deliverability.
Articles mentioning Win-Back
- Black Friday & Q4: 40% of Your Annual RevenueThe 90-day prep, BFCM-week execution, and post-holiday retention plan that turn a regular-sized dropshipping store into a Q4 juggernaut.
- Customer Service for $100K+/Month StoresAt scale, support becomes its own business. Here's the tiered system, automation layer, and outsourced team structure that runs thousands of tickets a week without burning out…
- Your First Winner: The 30-Day Double-DownYou finally have a profitable ad. Don't celebrate — move. Here's the 30-day execution plan to turn your first $10K month into your first $100K month before the window closes.
- Dropshipping vs. Real Business: Why 90% Fail in 2026More ads make a better business — plus four systems that 90% of beginners skip, and what a store targeting $100K+ actually looks like.
- Email & SMS Flows That Recover 30% of Lost SalesThe seven Klaviyo flows every dropshipping store should run, with exact timing, real open rates, and the copy patterns that outperform templates by 3x.
- Email Subject Lines That Print MoneyThe 8 subject-line formulas behind the highest-revenue email campaigns in 2026 — with real examples, open-rate benchmarks, and the mistakes that tank your deliverability.